Sinotruk Light Trucks held a marketing meeting for the third quarter of 2025

From July 30th to August 3rd, seven branches of the Sinotruk Light Truck Sales Department, including the East China Branch and the North China Branch, held their third-quarter 2025 marketing work meetings. Themed “WE ARE ONE, UNIQUE, STRONG, SUCCESS,” the meetings coincided with the critical juncture of the newly established Sinotruk Light Truck Sales Department. Facing a new landscape and challenges, the headquarters leadership team traveled to various venues, conducted in-depth field visits and research, and gathered with dealers to review first-half market performance and systematically deploy marketing strategies for the second half of the year, injecting strong momentum into the second half.

Strategic Guidance: Clarifying Direction and Building Agglomeration

This meeting served as a consolidation meeting, reviewing the achievements and gains of each branch’s hard work and perseverance in the first half of the year. It was also a mobilization meeting to clarify goals and build consensus, establishing a strong foundation for achieving a decisive victory in the third quarter and achieving annual goals.

The meeting began with a summary and analysis of the first-half’s performance and current industry trends. Facing the arduous tasks ahead in the second half of the year, the meeting emphasized that the third quarter represents the “golden sprint” period for marketing throughout the year. All marketing personnel must seize opportunities, forge ahead with determination, adhere to market-oriented approaches, innovate promotional methods, and strengthen collaboration with manufacturers. This will help transform market opportunities into sales performance and user reputation, thereby laying a solid foundation for the high-quality development of Sinotruk’s light-duty vehicle business.

In-depth Market Analysis: Strengthening Capabilities and Consolidating the Foundation

Based on performance and industry analysis, the meeting outlined an action plan for the third quarter. Regional leaders also provided in-depth analysis and forecasts of local market dynamics and the competitive landscape, providing key guidance for precise strategic implementation.

The strength of Sinotruk’s light-duty trucks remains the key to market success. The meeting provided a multi-dimensional, in-depth analysis of the selling points and combination strategies for Sinotruk’s key light-duty truck lineup for the second half of the year, particularly the Pioneer V, which carries a heavy responsibility. Notably, numerous dealers, drawing on their own experience, offered suggestions on how to develop and cultivate niche markets. By focusing on diverse industry needs, specific application scenarios, and user consumption characteristics, they provided new approaches for product promotion in these niche markets.

To standardize operational standards and enhance marketing efficiency and market competitiveness, the conference system conducted standardized process training for marketing activities and organized practical exercises on digital marketing systems, fully empowering marketing efforts. Furthermore, practical vehicle daily use guides and FAQ training further enhanced dealer service capabilities.

Working Together for Innovation: Setting Benchmarks and Establishing Military Commands

One of the core themes of the conference was to share benchmarking experiences and identify valuable strategies for achieving both quality and efficiency. At various sub-venues, outstanding dealer representatives from various regions took the stage to share their successful experiences in brand building, market development, and standardized management. For example, dealers in Chengdu shared their experiences in operating new media platforms, store management, and developing key customer channels. Dealers in Pu’er shared their business model of leveraging online sales points and offline outreach to villages. Dealers in Suizhou analyzed the special-purpose vehicle market and shared their experience in vehicle modification. These outstanding case studies provided valuable practical references for attendees. Afterward, the meeting solemnly commended dealers for outstanding performance in the first half of the year, setting an example for striving for excellence and inspiring the enterprising spirit of all dealers.

During the sales task signing session, regional sales leaders and core dealer representatives, witnessed by all attendees, solemnly signed the third-quarter sales target responsibility letter, issuing a “military order” to overcome difficulties. Following this, a discussion and Q&A session allowed headquarters and frontline staff to directly address pain points and effectively address the challenges of implementing strategies, forging a consensus to overcome difficulties and strive for greater heights.

Uniting our efforts to embark on a new journey and achieve a shared future. This nationwide and regionally focused third-quarter marketing work conference is a key initiative for Sinotruk Light Vehicle to accurately understand the market, effectively empower channel partners, and fully mobilize the marketing system’s capabilities. Throughout the third quarter’s marketing efforts, Sinotruk Light Vehicle will work with dealer partners nationwide, leveraging high-quality Sinotruk light trucks, refined strategies, and deep collaboration to launch a full-scale charge toward our goals.