Sinotruk: Global Training Center Leverages New Service Landscape of HOWO Trucks

Sinotruk Reshapes Service Competitiveness with a Global Training Center

Sinotruk Global Service Center

The establishment of Sinotruk’s Global Marketing and Service Training Center stems from a deep understanding of the essence of service. Faced with the trend of diversified customer structures and personalized service needs, the center aims to build a “specialized, sophisticated, and strong” global marketing and service team. It has established a tiered and categorized sales and service curriculum matrix covering six core areas: after-sales service, product technology, operations management, new energy, driving skills, and local languages, forming a knowledge map covering the entire value chain. Furthermore, to further strengthen international service capabilities and accurately grasp overseas market trends, the center has specially established international training courses. These specialized training simulates complex overseas scenarios to ensure participants possess practical skills under global service standards, cultivating international marketing pioneers for its “going global” strategy. The training center’s faculty consists of 306 in-house instructors and 218 external instructors, establishing a dual-track training model of “theoretical mentoring + practical coaching.”

Sinotruk Global Service Center

Another highlight of the training center is Sinotruk’s innovative training format. Targeted training content is designed to meet the diverse needs of expatriate and local talent, creating a “training-competition integration” training model and establishing a closed-loop training system of “learning-practice-testing-competition.” Domestically, a “four-in-one” model of “industry-university-research-application” is employed, integrating internal trainers, technical experts, industry experts, and university faculty. Overseas, a dual-pronged approach of “localization + internationalization” is implemented, employing both internal trainers and foreign experts to achieve cultural adaptability and standardized standards.

Sinotruk Global Service Center

This comprehensive curriculum system, a faculty that integrates “theory + practice,” and a practical “training-competition integration” training model will continuously enhance the core competitiveness of Sinotruk’s service team. This ensures both global leadership in technical capabilities and localized service, ultimately translating expertise into a valued experience for customers.

Sinotruk Global Service Center

Sinotruk builds its brand reputation through continuous improvement.

Customer-oriented, Sinotruk prioritizes customer interests and demands, which remains the core principle of Sinotruk’s customer-centric service. For customers, high-quality after-sales service is more than just timely repairs; efficient service relies on proactive maintenance. Therefore, while continuously improving the overall capabilities of its service team, Sinotruk is committed to further improving and enhancing its predictive services. Through big data analysis and intelligent tools, Sinotruk provides proactive insights into potential vehicle failures, shifting from reactive repairs to proactive care. Furthermore, Sinotruk’s Family Service system encompasses policies, networks, accessories, and technology, offering a comprehensive support system. This system incorporates a warm in-station experience, in-vehicle smart concierge services, and high-altitude rescue subsidies, providing users with an exceptional experience that exceeds expectations and further elevates service quality and brand reputation.

Sinotruk Global Service Center

Only through precise focus and continuous improvement can we win customers and secure the future amidst the tide of change. This customer-centric evolutionary journey has no end. Only by translating the “customer first” philosophy into tangible and quantifiable value experiences can we continuously reach new heights of brand reputation amidst transformation.

Sinotruk Global Service Center

From technical refinement to scenario-based refinement, from individual capabilities to ecological symbiosis, and from traditional after-sales service to full lifecycle management, Sinotruk’s commitment to customer-centric service has never ceased. With the full implementation of the Global Marketing Service Training Center, it will not only inject continuous momentum into the efficient operation of Sinotruk’s global service network, but will also help Sinotruk achieve a win-win value leap for “customers, channels, and services” by 2025.